valaire

  • still image
  • Art Direction
  • Set Design

Some letters for Valaire designed by Karim Zariffa which I built at Caravane Studio.

Caravane was commissioned by Karim Zariffa to put together his letter designs created for the Montreal band Valaire. I took charge of the creation of the letters. Karim wanted a variety of materials to form the letters: cement, brick, hammered metal. As it didn’t always make sense to use the real materials we had to find ways to fake it.

The E, as example, contains a cement wave floating in mid air, we had to use very lightweight material. We used styrofoam carefully painted and textured to imitate the rough finish of concrete. The metal piping was done with mostly PVC piping, and 3d printed parts. Since we already had a faux-finish on the concrete I wanted to give the terracotta parts real texture, real imperfections, I decided to cast them all in plaster with a red pigment. The molds were lined with 80grit sandpaper to give them the rough bumpy texture.

next

real motion

A futuristic playground for a new type of interactive media editing software.

credits

  • Concept & Design: Karim Charlebois-Zariffa
  • Photography: Scottie Cameron
  • Art Direction: Frédéric Bouin, Jean-Constant Guigue
  • + Full Credits

    • Client: Valaire
    • Concept & Design: Karim Charlebois-Zariffa
    • Photography: Scottie Cameron
    • Art Direction: Frédéric Bouin, Jean-Constant Guigue
    • Set Design: Frédéric Bouin, Jean-Constant Guigue, Marc O'Brien
    • Faux Painting: Marc O'Brien
    • Intern: Alexandre D'Avignon